Tax Preparation for Individuals, Business and Non-Profits
163 North St
Auburn, NY 13021
ph: 3152553074
fax: 3152552895
jgl
Many consultants claim that companies spend more on their website than on the equipment that holds it. This statement seems to be in line with something else recently heard: Organizations spend much more on their website than on business process improvement, even though the Return On Investment (ROI) is much higher.
Most people explain that a website is a very essential asset of a company and that sole fact is sufficient to spend a lot of money on it without questioning its ROI.
A website can, and should, be a part of the business strategy. That implies that the website should fulfill requirements of sales, marketing, operation, customer service, and finance. Ask these questions:
Good questions, with no easy answers! Some examples of KBR's for a website:
It is imperative to reduce the complexity of your website management, and get back to the basics: Clear Key Business Requirements, clear Key Performance Indicators, a responsible manager and a measureable improvement process are mandatory.
Using this approach leads to an easy implementable and maintainable website. Why? It might be because you reduced complexity by introducing a very few but very relevant KBR's, and introduced continuous improvement!
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163 North St
Auburn, NY 13021
ph: 3152553074
fax: 3152552895
jgl